# identity.md

## Organization Overview
- **Company Name:** Jester Swink
- **Mission:** Jester Swink is dedicated to bringing soul back to handcrafted jewelry and home decor, offering nature-inspired, one-of-a-kind pieces as an alternative to mass production.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Located in the Santa Cruz Mountains of California. Founded date is forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Rae Rodriguez: Founder, Artisan, Creator (https://jesterswink.com/pages/about)
- **Team Structure and Departments:** The company is centered around the artisan work of Rae Rodriguez.
- **Company Culture and Values:** Jester Swink embodies values of craftsmanship, uniqueness, and a deep connection to nature, emphasizing slow, deliberate creation over mass production.

## Operations & Structure
- **Business Model and Operational Approach:** Jester Swink operates on a direct-to-consumer model, specializing in handcrafted, nature-inspired jewelry and wall hangings using materials like sterling silver and ceramic clay, with a focus on creating unique, one-of-a-kind pieces.
- **Location(s) and Geographic Presence:** Operations are based in the Santa Cruz Mountains of California, with an online presence serving a broader geographic market.
- **Key Partnerships and Affiliations:** Details forthcoming.